Two Shopify storefronts for the PetsFirst brand, a retail store and a pharmacy, with Razorpay payments, Shiprocket fulfilment, and the SEO groundwork behind their launch.
PetsFirst started as a single pet retailer in Bangalore. In early 2023 I built the two Shopify storefronts that took the brand national.
PetsFirst Store (shop.petsfirst.care) is the main retail store. PetsFirst Pharmacy (pharmacy.petsfirst.care) sells pet medication under the same brand. They’re separate Shopify stores with separate catalogues, themed in Liquid to feel like one product, with social and phone-number login and bulk pricing on the retail side.
Razorpay handles payments, configured for the methods Indian customers use. Shiprocket handles delivery across the country. The other big piece of work was SEO: structuring the stores and their content so search could find and rank them. That brought in more than 10,000 organic users in the first ten weeks, and over 600 customer reviews followed.
In the eight weeks after launch, orders grew 15x and sales 23x, and the brand went from one city to more than twenty.
The Shopify build for both storefronts: themes, the login and pricing setup, the Razorpay and Shiprocket integrations, and the SEO and launch plan.
The Store and the Pharmacy are separate Shopify storefronts with separate catalogues, but customers had to experience them as one brand. That meant shared theming and a consistent checkout, without letting the two catalogues bleed into each other.
The launch had to take a single Bangalore retailer to customers across India. Most of that came down to reliable payments and delivery, plus showing up in search.