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Feb 2023 - May 2023
ShopifyLiquidRazorpayShiprocketSEO

PetsFirst eCommerce

Two Shopify storefronts - the PetsFirst Store and Pharmacy - built for nationwide pet retail. Social and phone login, bulk pricing, Razorpay, Shiprocket, and an SEO engine that drove explosive growth.

[ PetsFirst storefront ]
15x order growth
23x sales in 8 weeks
20+ cities served

PetsFirst eCommerce is the retail backbone of the PetsFirst brand - two Shopify storefronts that took a single Bangalore pet retailer nationwide.

The storefronts

Both are built on Shopify for speed and reliability, with Liquid theming, social and phone-number login, and bulk pricing.

Commerce stack

Razorpay handles payments and Shiprocket handles shipping and fulfilment. A strong SEO and content foundation drove discovery - 10,000+ organic users in ten weeks and 600+ reviews.

Results

The launch took PetsFirst from one city to 20+ cities, with 15x order growth and 23x sales within eight weeks.

My role

Shopify development and store strategy across both the Store and Pharmacy - theme, integrations, and the launch playbook behind the growth.

Key Features

Technical Challenges

Two Stores, One Brand

The Store and Pharmacy are separate Shopify storefronts that needed to feel like a single product. The work was sharing branding, theme, and a consistent checkout experience across both while keeping each catalogue and workflow clean.

Commerce That Scales

Tight Razorpay and Shiprocket integrations, bulk pricing, and a launch playbook took PetsFirst from a single city to 20+ cities - driving 15x order growth and 23x sales within eight weeks.

Results

15x orders and 23x sales within eight weeks of launch, with 10,000+ organic users in ten weeks.